Bio

Bobby Frost was named the Sports Information and Athletic Event Coordinator in December 2021.

Frost led in the promotion of the Northeast baseball, men’s soccer and women’s soccer teams setting a program record for wins in a season in 2023, as well as men’s golfer Santiago Valdes’ victory at the North Central District Championship that qualified him for the national tournament in Plymouth, Indiana The men’s soccer squad rose to No. 1 in the NJCAA rankings, which marked the first time that any Hawks program obtained the top spot in any national poll. All three fall sports were ranked in the NJCAA national poll for the first time in school history and Frost coordinated seven highly attended matchups between ranked teams on Northeast’s home field. Frost also coordinated nine different postseason events in the fall of 2023, including two Region 11 Championship victories and two Plains District Championship triumphs on the Hawks’ home turf. He made a return trip to Tucson, Arizona to lead the promotional efforts at the 2023 NJCAA DII Soccer Championships where the men’s and women’s teams combined to place three student-athletes on the All-Tournament Team and the men’s squad made the NJCAA DII Men's Soccer Championship Semifinals for the first time in school history. The Northeast men’s and women’s soccer teams combined to have six All-Americans, which was the most of any program in the NJCAA DI, DII or DII ranks.

In 2022, Frost led an effort to launch eight different sports-specific Twitter accounts as well as a Northeast Athletics TikTok account. He also worked to revamp and grow current social media channels and game day press releases. He has worked to grow the Northeast Athletics brand and has played a role in record-setting crowds at home events. Frost was awarded first place for creative writing in the 2021-22 2YSIDA publications contest for a story on former Northeast baseball player Maxim Fullerton. He has been part of covering and assisting with three national tournament trips, including the 2022 NJCAA DII Men’s Golf Championship in Joplin, Missouri, the 2022 NJCAA DII Men's Soccer Championship in Tucson, Arizona and the 2023 NJCAA DII Women's Soccer Championship in Tucson, Arizona. At the conclusion of the 2022-23 academic year, sophomore women’s soccer player Erica Derby was named First Team Academic All-America by College Sports Communicators, an organization that Frost is a member of. Derby was one of just 11 NJCAA student-athletes to obtain the accolade and the second in school history.

Frost takes a forward-facing role in managing game day operations, hiring workers for events, traveling with teams when necessary, writing and distributing press releases, growing all forms of social media, creating game-day programs, organizing media days and photoshoots, serves as the official statistician of all Northeast home athletic events and is the media contact for Northeast Athletics. He is a key contributor to multiple community initiatives, including "Hi-Five Friday," a program where student-athletes welcomed local elementary and middle school students into their classrooms and buildings as they began their Friday morning.

Frost is a graduate of the University of Missouri where he took part in the “Missouri Method,” which is intended to give students at the University of Missouri real-world experience through the communications department. Frost had an ample amount of hands-on participation with varying forms of communication, including athletics. He is excited to bring those ideas and processes from an SEC institution to the Northeast Athletic Department. Frost graduated with a Bachelor of Arts degree in communication and a minor in sociology.

At Kickapoo High School he was the sports editor of his school’s magazine, where he was a Missouri J-Day Column Writing Award winner prior to attending Missouri. Frost also has a deep knowledge of sports and his passion stems from attending hundreds of sporting events, including multiple NCAA Tournament’s, Daytona 500’s, NFL games across the country, NHL playoff games and Mizzou athletic events. Frost is also passionate about the National Alliance on Mental Health (NAMI) as well as various other social causes. He is humbled by the opportunity to make an impact on coaches and student-athletes alike to achieve their goals. Frost is originally from Charlotte, North Carolina, and most recently lived in Springfield, Missouri.